There are so many health care franchises as the health care industry continues to soar high. Why are they so many? Because health care business is good and perhaps with the right qualifications, you can actually start your own. It is not just something that is just on trend. It got values and facts to proof that the business will go forth to success for more and more years to come or perhaps will excel from generation to generation.
Majority of health care franchises are normally for elders in which health care are delivered or rendered at the patients home providing convenience and ease especially those who need critical healthcare assistance. Some simply go for the services offered by health care franchise to be able to have someone to take care for parents whose children are busy to give their needs.
More than 8,000 people in America are turning 65 each day this year, and the senior population is expected to be around 49 million by the end of this year. By 2025, that number is expected to grow to nearly 72 million.
These are pretty astounding numbers, and for some businesses, they provide big business opportunities.The gaining baby boomer population combined with increasing health-care costs, health-care reform, cutbacks in Medicare and many people looking for work in the recession, has been a boon to the home health care franchise industry in the U.S.
Home healthcare services are normally not under the coverage of those government supervised insurance such as Medicare and Medicaid. Despite that, still more people are still looking for these services. People especially the elders prefer to stay at home versus going to travel to hospitals or nursing homes just to seek health treatment. At this case, more and more are looking for different health care franchise that can satisfy their demand for convenience, costs and services offered.
The home health care franchise industry grew by 13% each year from 2006 to 2008 and is continuing to grow, providing services such as home care, non-medical assistance, shopping and companion services and nurse care, according to data released in October 2009 by FRANdata. The majority of brands had been in business for less than five years. Eight established home health care companies began franchising in 2011, three started franchising in 2010, five in 2009, and six every year from 2006 through 2008.
But no one home health care company holds the market share, allowing room for more players to enter the market. This is what makes it an opportunity for you to either start your own or go for health care franchise.
What makes a health care franchise good as business? Since no one is the prime holder of the market, franchising enables do develop popularity on a particular health care franchise. The one with the most number of franchises or branch around the state or around the world will end up being more popular and with popularity comes to more customers and good business.
Honestly, this is not just about the business. Health care franchises are really needed. The baby boomers are now aging in which more require care and if not fully supplied, can lead to serious illness or death among individuals. It is also not just the elders. We have pregnant women, those who are just after a surgery, and those who need therapy are more or less in need of the services health care franchises offer. All illness that are better or are efficiently cured at home rather than having to travel to a hospital would need such services.
As the affordable healthcare Act begins its work, more and more people are now capable of availing healthcare services. The demand for companies that offer healthcare will rapidly increase. That is why more people are encouraged to enter the business and have a health care franchise. The trend is tremendously increasing so it’s just up to you if you if you’ll grab the opportunity or just let a chance pas away.
With the future of health care evolving, consumer behavior and attitudes must be examined to be able to determine how to make your health care franchise efficient and compete with others. Weise Communications Co-founder and President Tracy Weise offers her top five suggestions for health care advertising and consumer engagement for 2013.
- Create Medical Communities through Social Media
Hospitals and health care systems can optimize outreach to educate consumers by moving beyond corporate websites and creating a strong social media presence via social media sites, blogs, referrals and webinars.
- Increase Engagement with Mobile Media
As more consumers utilize their smart phones and tablets for Web browsing, medical apps will allow consumers to order medication, set appointments, learn about health initiatives and obtain the contact information of health care institutions.
- Take a Broad Approach to Community Wellness
Online and offline advertising communication messages featuring, “well care” not just “sick care” will motivate consumers to take control of their own health in order to decrease hospital readmissions.
- Be Keenly Aware of the Competition
In order to prevent patients from traveling far and wide seeking optimal doctors and ideal medical costs, health care advertising can lessons competition for the health care consumer by creating specific and consistent messages to target audiences.
- Show Sensitivity for Consumer Anxiety through Proactive, Targeted Communications
Health care institutions can ease consumer fears of the changing health marketplace by emphasizing positive messages about health care changes, providing dedication to community health, and advocating for the most profitable health care institutional services.
With all things here said, you may now start your business. However, it would be necessary to have yourself finish courses for healthcare management. If you are already finished with a bachelor degree of any course, you may opt to go for master’s degree which will require you two to four years to finish depending on load you wish to take. This is to better understand your patients demands and needs because with good service comes more customers and followers and you’ll see yourself in just a few years. At the same time, this will give you the ability to surpass any challenges that may come your way as you go to healthcare franchising business.